Resources Library by ANA

The role of the personal computer in data collection, data analysis, and data presentation

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Bernadette D. McBrien

June 15, 1984

How technology affects our day-to-day professional life

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection;3. Developments in the disclosure of marketing data;4. User and supplier of...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Emile M. C. van Westerhoven

June 15, 1984

CATI and the dynamics of research

Computer-assisted telephone interviewing systems have made conducting surveys a more dynamic process. Data collection procedures can now respond not only to the needs of the investigator, out to the observations made during the survey itself. These...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Irving Roshwalb

June 15, 1984

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Ib N. Laursen

January 25, 1984

Experiences in industrial panels

The aim of a panel as an instrument of market observation, market diagnostics and market planning is to deliver trend market informations gained in regular intervals, f.i. a week, a month, a year etc., in dealing with the same universe.

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Julius Erik Schwenzner

June 15, 1982

Data collection methods applied in Algeria, Egypt, Turkey and Colombia

The paper discusses a number of primary data collection methods applied in Algeria, Egypt, Turkey and Colombia as part of an empirical research project with the purpose to evaluate the marketing of six protein-rich food products to malnourished...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Viveka Linde

Company: Marknads Systematik AB

September 1, 1981

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Robert J. Stegeman

May 1, 1981

Conducting research amongst small sectors of consumer markets

This paper discusses a problem that is frequently encountered in consumer market research. It is the requirement to obtain 'usable' samples of small minority market sectors where cost and time constraints exist. The author has not found the answer to...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Peter Sampson

Company: Burke, Inc.

May 1, 1981

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Bryan E. Atkin, Tore Moritz Larsen

May 1, 1981